User Generated Content, or UGC, is any form of content posted by real users as opposed to the brand. This content usually comes in the form of videos but can also be pictures, reviews, or testimonials, just to name a few. UGC is very important for many reasons including helping brands establish brand loyalty and growing a community through posting more authentic content.

User Generated Content helps brands establish brand loyalty and grow a community through posting more authentic content that consumers can relate to. Consumers feel as though they can trust a brand more when the brand uses UGC to promote their products. UGC can be incredibly influential during the purchasing decision stage and works in harmony with social commerce. Social commerce allows users to shop directly within their favorite social channels without using the platform.  

Fun Fact: 71% of customers agree that user-generated reviews make them feel more secure in their decision to purchase a particular product over another. (source: CrowdRiff)

It's way more cost effective working with a UGC creator than an influencer. Influencers or brand agencies can cost hundreds of thousands or even millions. A dedicated UGC creator only cost a portion of that and that content can be used in ads, social media platforms, on your website or just about anywhere else you can think of! So what are you waiting for? Let's get to work!

I'm the UGC creator you've been looking for! I have 3+ years of experience in social media management for small to medium-sized businesses and startups. During my college years, I worked to obtain my Bachelor's in Marketing with a special focus on social media management. I have worked professionally as a social media manager and also a content creator focusing on short-form video content for platforms such as TikTok and Instagram Reels. Since 2017, I have worked with emerging and established brands to create amazing content that converts. My educational and professional background gives me the necessary business development skills to create organic or ad-worthy video content for brands in a multitude of industries. I work with each brand individually to understand the needs and goals of the brand to create content that speaks to the audience while creating brand loyalty, awareness, trust and increase sales!